SG PR
Meet Sarah Goddard
Sarah is a strategic media relations leader with 15+ years of experience across higher education, public media, and global entertainment. She specializes in developing creative publicity strategies and securing high-impact earned media across Canadian, U.S., and international outlets. Known for strong news judgment and thoughtful storytelling, she has built trusted relationships with journalists across broadcast, print, and digital media. Sarah has worked as a television publicist for Canada’s public broadcaster (CBC) and major international networks including Discovery Channel, HBO, Showtime, and Starz, leading national publicity campaigns across drama, comedy, factual, and children’s programming. Her experience includes managing talent-to-media interviews at major events such as the Canadian Screen Awards, the JUNO Awards, the Game of Thrones: The Exhibition, and iHeartRadio MMVAs. She is also an annual red carpet lead at the Toronto International Film Festival. Earlier in her career, Sarah was part of the editorial team at CNN in Paris, reporting on breaking news in France. She holds a Master’s degree in Communications and Journalism from CELSA-Paris Sorbonne.
SG PR
PR Consultant Sarah Goddard
A PR professional with 12+ years of experience working in the media & entertainment industry, Sarah has worked as a TV Publicist for the Canadian Public Broadcaster (CBC), Discovery Channel, HBO, Showtime, and Starz, where she gained experience in leading national publicity campaigns across drama, comedy, factual, and children’s programming. She has worked events including the Canadian Screen Awards, JUNO Awards, Game of Thrones Exhibition, iHeart Radio MMVAs, and is an annual red carpet volunteer at the Toronto International Film Festival. Previously, she was on the editorial team at CNN in Paris, reporting on breaking news stories in France. She has a Master’s Degree in Communications from the French Graduate School, CELSA-Paris Sorbonne, specializing in Communications and Journalism. Bilingual in English and French, she has a Master’s Degree in Communications from CELSA-Paris Sorbonne University. In her spare time she is an avid traveller and culinary enthusiast.
Career
Network and streaming experience with the biggest brands in television
